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INTRODUCING OUR CHARITY PARTNER: UK READS

Almost 400,000 children do not own a single book and 1 in 5 children struggle to read and write. We have partnered with UK Reads - a World Literacy Foundation initiative with the aim to eradicate illiteracy by 2040. 

UK Reads believes every child, no matter their circumstances should have one book and access to the literacy support they need so that they can experience the joy of reading and have endless opportunities in their life.

New scientific research confirms that a child’s early years brain development shapes the adults they become, the success they achieve and the contributions they make to the economy and society. UK Reads focusses on early intervention so that every child has the strongest chance to reach their full potential.

For every box of books bought, we will donate a book to UK Reads. There is also the option to donate a subscription to a child in need. 

Caroline Burkie, Head of UK and EU at the World Literacy Foundation says, "At UK Reads, we believe that access to books and literacy support in the early years is fundamental to educational attainment and employability. Educational inequality has grown sharply in the last 12 months with school closures and lockdown.

We are delighted to work with Wild Thing Books to narrow the achievement gap between young people from the poorest communities and their more affluent peers.

We look forward to sharing stories demonstrating the difference your donations have made.

Together we can give every child an equal chance to succeed."

You can donate a box here and read more about the UK Reads campaign here.